RYAN® Improves Equipment Rental Experience with “Text to Video” Operating Instructions

RYAN® Improves Equipment Rental Experience 
with “Text to Video” Operating Instructions
End users will have instant access to instructional videos on their mobile phones 


JOHNSON CREEK, Wis. (February 19, 2018) – In order to improve the user experience for customers renting products, RYAN® has announced that it will begin offering on-demand operator tutorials via “Text to Video” technology. RYAN will be introducing “Text to Video” on five products at the 2018 American Rental Association’s annual convention and trade show—The Rental Show®—in New Orleans, February 19-21.

“Text to Video” provides access via mobile phone to a short operator training tutorial when the end user texts a keyword to a specific number. RYAN will display a decal containing this information on the operator control panel. Once texted, a link is sent to the user’s mobile phone directing them to a video on how to start and operate the machine, along with a demonstration of the product in use.

The five RYAN products being rolled out with “Text to Video” at The Rental Show are the Lawnaire® IV & V walk-behind aerators, the Lawnaire® ZTS stand-on aerator, the Ren-O-Thin® power rake and the Jr. Sod Cutter. “Text to Video” will be available for all RYAN products applicable to the rental channel by year end.

“Our goal in using ‘Text to Video’ is to make the RYAN rental experience a positive one for both rental customers and the rental businesses themselves,” said Troy Blewett, director of marketing for Schiller Grounds Care, owner of the RYAN brand. “Most end users don’t have a question about a product until they are faced with having to actually use it, long after they’ve left the store.  Then, the rental store gets a call and has to explain how to use the equipment over the phone, a process often confusing and frustrating for both parties. ‘Text to Video’ solves the problem,” he says.

To see these products with “Text to Video” for the first time, visit the RYAN booth (#1919) at The Rental Show.

About RYAN®
For over 70 years professionals have reached for RYAN turf renovation equipment to transform landscapes and maintain healthy, thick turf. The RYAN line of turf renovation equipment includes: aerators, dethatchers/turf rakes, overseeders, sod cutters and other specialty products that serve the landscaping and grounds care professional. RYAN turf renovation equipment is available through power equipment retailers and rental dealerships nationwide. To learn more about RYAN equipment and locate a dealer in your area, visit the RYAN website at

RYAN is a registered trademark of Schiller Grounds Care, Inc.

Learn more about RYAN by visiting

About Schiller Grounds Care, Inc.
Schiller Grounds Care, Inc. designs and manufactures commercial and residential landscape, gardening and turf care equipment. Its product lineup includes zero-turn, stand-on and walk-behind mowers, multiuse tractors and attachments, sod cutters, tillers, aerators, lawn vacuums, turf overseeders, brush cutters and much more. Schiller Grounds Care products are sold under the BOB-CAT®, Classen®, Little Wonder®, Mantis®, RYAN® and Steiner® brand names.

Learn more about Schiller Grounds Care and its brands at

Media Contact: 
Scott Covelli
EPIC Creative
262-338-3700, ext. 264